As self-sufficiency was an essential trait of then-isolated Newfoundlanders, the business did quite well by touting themselves as the "one-stop-shop" for those wanting to grow their own food.
Fast forward to today, and the store is now being run by E.W.'s great-grandson, Peter Byrne. Although Newfoundland and Labrador is now well-connected to the rest of the world and no longer dependant on local food, there is a definite surge in interest in food security and backyard farming.
For the Rubber Boot Gardener
Byrne is evolving the business to suit the needs of this generation's "rubber boot gardeners" by bringing in new products such as organic fertilizers and locally made supplies. He is also bringing the company "back to its roots" with a renewed commitment to quality and a promise to always have something new and exciting in store.